Sir Chris Hoy Takes a Ride Down Memory Lane for National Lottery Funding
30th January 2014
A trip to an extreme sports facility in Corby, Northampton, had Great Britain’s most decorated Olympian Sir Chris Hoy reminiscing about how he cycled his way to success thanks to funding from the National Lottery. Click here to view the video http://bit.ly/1a1b5Jf
Sir Chris appeared in the video filmed at Adrenaline Alley, which received £127,000 of National Lottery funding. The short film has been released to mark Day 30 of the National Lottery’s Just Imagine campaign, which raises awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago this year.
The Olympic hero began his career BMXing and reveals he was inspired by a film from the 1980s. He said: “I got into cycling when I was seven-years of age and I was inspired by watching the film ET. It was the first tiem I’d seen a BMX bike and I knew I wanted one. I took up BMXing racing and raced all over the country and eventually out in America as well.”
Sir Chris also told of how important National Lottery funding has been to his success, and to the success of other athletes. Speaking about the National Lottery he said: “Their support is crucial. It’s helped me in my career and it’s helped so many athletes achieve their dreams.”
To enable people to learn more about National Lottery funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’. To see projects in your area, or to find out more about Just Imagine January, visit www.lotterygoodcauses.org.uk
Notes to editors
For press enquiries relating to the Just Imagine campaign:
Jim Williams email@example.com 07814 068 349
Alex Bake firstname.lastname@example.org 07552 289 290
For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.
Twitter: @lottogoodcauses #JustImagine
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the National Lottery Awards.
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sportscotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.
Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.