Flick book take on Billy Elliot draws attention to National Lottery Funding
7th January 2014
Brit flick favourite Billy Elliot has been recreated in the form of a flick book animation by the National Lottery to celebrate Day 7 of its Just Imagine campaign.
Just Imagine is The National Lottery’s new nationwide campaign, launched January 1, to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago this year – which includes £431 million distributed to the British film industry through 12,837 grants by the BFI.
Billy Elliot was a National Lottery funded box office hit in the year 2000 and won three Baftas including Best British Film. Released ahead of the this year’s Bafta nominations announcement on Wednesday, the 10 second animation faithfully recreates the iconic ballet studio dance scene featuring Jamie Bell’s ‘Billy’ and his ballet teacher Sandra Wilkinson, played by Julie Walters.
View the video here http://bit.ly/1dqlOII
Notes to editors
For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit: email@example.com, 07734 295745.
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the annual National Lottery Awards.
About National Lottery Funding
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sport Scotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.
Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.