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National Lottery Celebrates Funded Projects on Day 31 of ‘just Imagine’ January

31st January 2014

Friday, January 31, 2014: The National Lottery has released a compilation video on Day 31 of its Just Imagine campaign to highlight how its good cause funding benefits people of all ages and in a variety of sectors across the UK.

Click here to view the video -

The National Lottery’s ‘Just Imagine’ campaign aims to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago.

The video includes appearances from people involved in a range of National Lottery projects, from BMX-riding youngsters to line-dancing senior citizens. The film also includes a number of well-known faces praising the impact of National Lottery funding, including Olympic gold medallists Jessica Ennis-Hill and Sir Chris Hoy.

Released on Twitter (@lottogoodcauses #JustImagine) and Facebook today, the video is the final piece in the series of 31 items to feature through January as part of ‘Just Imagine’ – one for each day of the month and each £1 billion of National Lottery funding.

The full Just Imagine campaign runs through the first four months of the year, with further phases including an original animation movie telling the story of funding, and other “positively disruptive” digital techniques, according to a National Lottery spokesperson.

For anyone wanting to find out more about funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’. To see projects in your area, or to find out more about Just Imagine January, visit


Notes to editors

For press enquiries relating to the Just Imagine campaign:
Jim Williams 07814 068 349
Alex Bake 07552 289 290

For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.

Twitter: @lottogoodcauses #JustImagine
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the National Lottery Awards.
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sportscotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.

Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.