Get involved with National Lottery Open Week

More than £53 billion has been raised for arts, sport, film, heritage and community projects since 1994, all because of National Lottery players.

In fact, thanks to National Lottery player support, more than 690,000 projects, just like yours, have received National Lottery funding.

National Lottery Open Week is a direct and impactful way for funded organisations to come together to say ‘thank you’ to the players who have supported them over the years, as well as welcome new visitors to your venue or project.

What is National Lottery Open Week?

The idea is simple: anyone who visits a National Lottery supported project and shows a National Lottery ticket, Instant Win Game, or scratchcard (physical or digital) is able to take up a special offer.

National Lottery Open Week is a collective way of saying thank you to the players and celebrating the impact they make possible.

What does a special offer look like?

From free entry into some of the UK’s most loved museums and heritage sites, to behind the scenes tours of a local theatre or world class sporting venues, an open day and a cup of tea and cake, or a hands-on workshop, talk or taster session, there are so many ways for everyone to say thank you this National Lottery Open Week. This is a great opportunity to highlight the work you're doing.

Need some more inspiration? We've put together a list of the sorts of things others have done in previous years which shows how you can make this campaign work for you.

Why should my organisation get involved?

This is your chance to say 'thank you' to National Lottery players for the funding your organisation has received and to talk about what a difference that support has made in a clear and direct way.

It is also a fantastic opportunity to engage with new audiences, and welcome them to your venue/project. In fact, of the projects that completed our 2026 participant survey, 99% of our participating venues said they would take part again.

In 2026, National Lottery players were able to access almost 800 special offers across the UK, and over 125,000 players did.*

We'll support National Lottery Open Week with a high-profile PR, content and social media campaign, all driving people to the listings website to discover offers near them, helping your offer reach a wide audience.

You'll be given lots of support to promote your offer too, with toolkits, information and webinars.

How do I sign up?

If you don’t already have login details for our dashboard, create an account to get started with your National Lottery Open Week offer. 

Once you’ve logged into to our offer dashboard, you can amend any pre-registered offers or create a new offer here.

If you have any questions about National Lottery Open Week, feel free to get in touch directly on thankstoyou@lotterygoodcauses.org.uk and we'd be happy to help.

* Figures based on the venues who captured visitor numbers.