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18th Ionawr 2014

Sunday, January 19, 2014: A light-hearted image of two Team GB curlers, Eve Muirhead and Vicki Adams, has been released as part of The National Lottery’s new ‘Just Imagine’ campaign. The picture shows the two GB talents taking to the ice but having to use household brooms instead of curling brushes.

The tongue-in-cheek image celebrates Day 19 of The National Lottery’s ‘Just Imagine’, a nationwide campaign to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago this year.

National Lottery funding for sport in the UK totals over £7 billion. 1,300 elite athletes currently benefit from Lottery funding through UK Sport, with sports clubs and facilities up and down the UK having been improved with Lottery funding. Curling has received more than £8 million in total.

GB’s Curling squads will soon be competing for glory at the Sochi 2014 Winter Olympic and Paralympic Games. The Sochi 2014 Winter Olympic Games run from 7-23 Feb, with the Winter Paralympic Games competed between 7-16 March.

For anyone wanting to find out more about funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’. To see projects in your area, or to find out more about Just Imagine January, visit


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For press enquiries relating to the Just Imagine campaign:
Jim Williams 07814 068 349
Alex Bake 07552 289 290

For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.

Twitter: @lottogoodcauses #JustImagine
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the National Lottery Awards.
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sportscotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.

Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.