Congratulations on receiving your National Lottery funding!
Because of the work you do, communities and people thrive. Here’s a few things we would like to you do to raise awareness of the extraordinary impact your work has on your local community and to promote The National Lottery funding you have received.
SOCIAL MEDIA
Social media is a great and effective way to showcase your project as it is free and easy to use. We have provided some template social posts to use across your platforms, as well as Twitter headers and social media assets including gifs and buttons.
Our top tips!
Create content – pictures, short videos and/or infographics are a great way of bringing your project to life and sharing the stories of the people who benefit. People engage more with videos and images than just words!
Always encourage people to share your posts so you reach as many people as possible.
Use the #NationalLottery hashtag
Tag the National Lottery Good Causes in all your posts:
Facebook: @LotteryGoodCauses
Twitter: @LottoGoodCauses
Instagram: @NationalLotteryGoodCauses
If you need help setting up a social media account or want to talk through an idea for content, please contact the National Lottery social team by emailing: social@lotterygoodcauses.org.uk and they will be able to assist you.
LOGOS & BRANDING
We will supply you with The National Lottery logo to put on your website, or social networking pages such as Facebook and Twitter. Please use these to let people know you have received funding for the amazing work you do.
You can download the assets and branding here
THE NATIONAL LOTTERY LOGO
We will supply you with The National Lottery logo to put on your website, or social networking pages such as Facebook and Twitter. Download The National Lottery logo here
PRESS RELEASES
Any publicity you undertake should help to raise awareness of your project and support from your local newspapers, websites, TV, and radio stations will really help to bolster your work. We have provided a template press release you can tailor to send to media.
Here you can find a template press release, which you can use to announce your successful application for funding to the local media.
When contacting the media, you should ensure you have the following:
- The press release about your project: including why you received National Lottery Funding.
- Photographs: preferably electronically. In both landscape and portrait.
- Spokespeople with good knowledge of what you do with your National Lottery funding -they should also be briefed about the impact of the work you do.
- Human interest stories/case studies: this could be a visitor/beneficiary/user who can bring the project’s impact to life.
CONTACTING THE MEDIA
We have provided a list of local press contacts that you can use to contact your local media. If you need any extra contacts, support, or have any questions, please contact pressoffice@lotterygoodcauses.org.uk and they will be able to help.
Click on your region to view your local press organisations:
North East
North West
Yorkshire & the Humber
East midlands
West midlands
East of England
London
South East
South West