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Good Luck #TNLAthletes - Social Media Moment

Join us in wishing luck to #TNLAthletes ahead of the Tokyo Olympics and Paralympics this summer!

Together, sports distributors, governing bodies, projects and participants will post their Good Luck Messages on social media on Thursday 15th & Friday 16th
July 2021, to wish luck to the National Lottery funded athletes competing at the Tokyo games, and you’re invited to take part.

As an organisation that has received National Lottery funding, you’re part of an incredible circle of funding, that supports athletes from grassroots up to elite level. We want to celebrate this moment together!

How can I get involved?

It’s easy to join in! We are asking you to rally your volunteers, staff and service users with a very simple ask:

Share your Good Luck Message for Team GB and ParalymicsGB athletes on social media on Thursday 15th or Friday 16th July 2021, using the #TNLAthletes

What does the ‘Good Luck’ message look like?

Feel free to get creative with your Good Luck Message – use fun props, create banners, wear your sports kit, film yourself shouting ‘Good Luck’, head to your sports venue or outside… The sky is the limit!

Does an athlete heading to the Tokyo games come from your local area or governing body? Now’s your chance to shout about it and wish them luck! You can tag specific athletes and teams, or wish all Team GB and Paralympic GB athletes good luck.

We are also creating a series of assets for you to use on your social channels, which we will share in late June, alongside example social copy – so keep your eyes peeled!

Why should I get involved?

The National Lottery funds over 1,000 elite athletes on UK Sport’s World Class Programme, allowing them to train full time, have access to the world’s best coaches and benefit from pioneering technology, science and medical support. The upcoming 2020 Tokyo Olympic and Paralympic games will see many of these athletes compete on an international stage, thanks to the support of National Lottery funding.

The National Lottery has also funded over 8,360 grassroots sports projects has invested more than £5.7 billion into community sport, helping people across the UK access sport and live active lives. By taking part in the Good Luck Campaign, it will show you’re part on an incredible sporting network that’s been made possible thanks to National Lottery players.

Using the #TNLAthletes hashtag will also boost your social media and brand visibility on the day and give more people the chance to hear about your organisation – you may even get shared by a future Olympian or Paralympian!

Together, we can flood social media with images to show the incredible impact of the National Lottery’s support for good causes across the UK.

Find us on socials...

Twitter: @LottoGoodCauses

Facebook: @LotteryGoodCauses

Instagram: @NationalLotteryGoodCauses

Thank you for your support!

We are really grateful for your support, and for all that you do to help your community. So let’s celebrate this summer of sport together!