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Bird song highlights National Lottery funding to the RSPB

21st Ionawr 2014

Bird watchers and nature lovers are bound to get themselves in a flap over the latest activation in the National Lottery’s ‘Just Imagine’ campaign, which aims to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago.

On Tuesday, Twitter will be alive with real-life tweeting as the sounds of anonymous bird calls are released to raise awareness of the £19 million of good cause funding received by the RPSB via 170 grants.

The tweets of seven endangered birds will be released via the @LottoGoodCauses Twitter feed and the public will be asked to consider what species of birds they are.

Funding from the National Lottery, distributed by the Heritage Lottery Fund, has been crucial to the work of a number of projects including Winterbourne Downs, Wiltshire; Bempton Cliff in East Yorkshire and Minsmere in Suffolk.

To enable people to learn more about National Lottery funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’. To see projects in your area, or to find out more about Just Imagine January, visit


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For press enquiries relating to the Just Imagine campaign:
Jim Williams 07814 068 349
Alex Bake 07552 289 290

For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.

Twitter: @lottogoodcauses #JustImagine
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the National Lottery Awards.
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sportscotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.

Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.