'Thank You' Social Media Post Toolkit

All you need to know to create your content with our Good Cause Generator

© Balnamore Community Centre/The National Lottery Community Fund

Join us in saying thank you to National Lottery players by sharing a social media post to celebrate the difference their support has made to your project or organisation. Shine a light on the incredible impact they’ve helped make possible and even share a little thank you from National Lottery Chief Ambassador, Claudia Winkleman.

Below we’ve included all the key details you'll need to know for creating your social media post on or Good Cause Generator website.

If you need any further assistance, please contact becauseofyou@lotterygoodcauses.org.uk.

Campaign overview

On Thursday 19th November 2026, thousands of good causes like yours will be posting a bespoke social media post that says a massive collective thank you to National Lottery players nationwide.

The National Lottery exists to change lives every day. Since 1994, it's been about offering hope - whether that's playing a EuroMillions draw, applying for National Lottery funding or watching your inspirational project come to life.

#BecauseOfYou, NationalLottery players, on average £33 million is raised every week for good causes across the UK. As a National Lottery funded project, you're part of an extraordinary network of organisations changing lives every day.

How can I get involved?

You’ll receive an exclusive and unique link to a dedicated website from 11 November. Through this secure Good Cause Generator website, all organisations and projects that have received funding from the National Lottery, like yours, will have the opportunity to create a bespoke social media post that tells the story of your funding journey and the impact it’s had.

Timings: You can create your social media post at a time that suits you. All we ask is that you share it on Thursday 19th November. You can post it on any social media platform of your choice.

For Stories: If posting as an Instagram or Facebook Story, simply upload the video as it is and tag us using our official handles and using the campaign hashtag #BecauseOfYou

For your feed or profile: If posting to your Instagram, LinkedIn or other social media feeds, you’ll be able to download a Thumbnail to attach when uploading your video. This helps ensure your video displays correctly, with no important details cropped or cut off.

Copy guidelines for caption: Include a caption about how National Lottery players have helped your project or organisation and say thank you to National Lottery players by using #BecauseOfYou

Example text: Because of you, we’ve been able to make a real difference. A huge thank you to National Lottery players for helping make [share your impact story here] possible. Watch our video to find out more #BecauseOfYou

Tagging us: We’d love it if you can tag us in your post! You can tag us using our official account handles on each platform:

@NationalLotteryGoodCauses and @TheNationalLottery on Instagram

@nationalotterygoodcauses and @thenationallottery on TikTok

@LotteryGoodCauses and @TheNationalLottery on Facebook

@LottoGoodCauses and @TNLUK on X (formally Twitter)

@National Lottery Promotions Unit on LinkedIn

@thenationallottery on Threads

You can read our step-by-step process below:

Step 1: Access the Good Cause Generator website via the bespoke link in your email, which will take you through to the landing page below. Please select if you’d like the site to be in English or Cymraeg, then click continue.

Step 2: Provide more information about your project or organisation.

You’ll need to add:

The name of your project or organisation

Details on the impact funding has had

You can also add:

The amount you have been awarded. You can write this in full, for example £10,000 or in short form, like £10k - make sure you add any commas or decimals. This step is optional, if you decide to leave this blank, it will simply say ‘[Your project/organisation name] was awarded National Lottery funding’ in your social post.

Please note: Only use appropriate and inclusive language. If a word you use is deemed inappropriate, you’ll receive an error message. If you believe this is a mistake, please email becauseofyou@lotterygoodcauses.org.uk.

Step 3: Upload an image by browsing for a file. This is an optional step. If you wish to skip adding an image, continue with the ‘Preview’ button. Any image you upload must have the appropriate rights and permissions, including permission from anyone featured in the image.

Step 4: Scroll down to preview Terms and Conditions and click agree to move to final step.

Step 5: Your thank you social media post is ready! Download your video and get ready to post on your social media page of choice on or after 19 November! Don’t forget to tag us with our official handles and the hashtag #BecauseOfYou.

Accessing the site

We're excited to welcome you to the site! Here's everything you need to know to get started:

You will receive a unique access link that takes you directly to the site either from The National Lottery Promotions Unit, a National Lottery funding distributor or the operator of The National Lottery, Allwyn UK.

Keep your link secure and do not forward it to anyone you do not need to have access to the site. Only share this link with colleagues who’ll be helping you create your thank you post.

If you have not received a link, and believe you should have, please contact becauseofyou@lotterygoodcauses.org.uk

Need a hand? If you have any trouble accessing the site, we’re here to help. Please contact becauseofyou@lotterygoodcauses.org.uk

Terms and conditions

On 04/Preview page of the site, you’ll need to click the Terms and Conditions to be able to download your social media post.

Things to consider before ticking this box:

Ensure the information you provide is accurate and consistent with your National Lottery application and grant award. You can search for historical grant information on the DCMS database

Only submit content that you own or have the necessary permissions to share

Be aware that the National Lottery Promotions Unit and its selected partners may use, store and share your content for up to three years to promote The National Lottery

Your content may be used across a wide range of channels, including marketing materials, press, websites, social media, presentations and newsletters

You can withdraw your consent at any time by emailing becauseofyou@lotterygoodcauses.org.uk

Image upload guidance

Bring your project or organisation to life by uploading your own image to be added to your bespoke social media post. This feature is optional. If you do wish to upload an image, here are some tips:

Choose a high-quality image, a portrait image is recommended

Only upload images you have the rights to and have permission to use from everyone featured

Make sure the image is JPG or PNG, up to 5MB and below 12M pixels

Show the project in action, whether that’s an impactful photo of the project or even a crossed-finger selfie

You’ll have a chance to preview your image, if you’re not happy with it simply head back to the 03/Image page and replace it with a more suitable alternative

Thank you

Together, we can shine a spotlight on the incredible impact of National Lottery players and the difference they make to communities and good causes across the UK.

Thank you for your continued support and for everything you do to make a positive difference in your community. Let’s celebrate together!