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IT’S CROSSED FINGER SELFIE TIME!

Join us in saying a big #ThanksToYou to National lottery players, for funding amazing projects across the UK.

Sophie Ellis Bextor celebrating crossed-finger selfie day last year

Together, thousands of people will post crossed finger selfies on Thursday 19th
November 2020 to say a massive collective thank you to the National Lottery
players for their colossal contribution to good causes across the UK, and you’re
invited to take part.

As a project that has received National Lottery funding, you’re part of an
incredible network of more than 110,000 organisations who change lives every
day – and whose work is supported by the National Lottery players.

Lizzy Yarnold, and Nicola Adams

HOW CAN I GET INVOLVED?
It’s easy to join in. We are asking you to rally your supporters – including any of
your volunteers, staff, service users - with a very simple ask:
• Share your crossed finger selfie on the 19th November 2020
• Include a message about how National Lottery players have helped your
organisation, and say thank you to National Lottery players by using the
hashtags #ThanksToYou and #NationalLottery.

As well as being an iconic symbol of The National Lottery, crossed fingers are a
symbol of hope - helping people to make the connection between the game,
and the good causes it supports.

We’ll be celebrating amazing projects and the people who make them happen
from 26 October 2020 right up until the 19 November 2020, so do feel free to
share a thank you to players and your fantastic staff and volunteers throughout
this period.

And finally, we want you to be safe, so we’d ask that you respect the social
distancing rules when taking your selfies too.

@stoswaldsuk taking part last year

WHO CAN GET INVOLVED?
On the day, we’d love you to post crossed finger selfies to your organisation’s
social accounts and urge your supporters to do the same.

For example you could reach out to your:
• Staff and volunteers
• Service users and beneficiaries
• Senior stakeholders – e.g. your local politicians
• Fundraisers

Feel free to get creative with your own crossed-finger selfies – add fun
props or branding, take your crossed finger pics outside, at your venues or
projects, or out-and-about in your community... The sky is the limit!

@GrowWild in 2019

WHY?
Projects and organisations all over the UK will be posting selfies on 19 November
2020 – from national charities to grassroots groups - and we’d love you to be
part of this remarkable day of celebration. Getting involved is a great chance to
highlight how your charity or group has made a real difference to people in
your local community.

By posting crossed finger selfies on the day, it will show that you are part of an
incredible network of life-changing charities and community groups who change
lives every day, and highlight the impact that National Lottery players have had
by funding your work.

Using the hashtag #ThanksToYou and #NationalLottery will also boost your
social media and brand visibility on the day and give more people the chance to
hear about your project.

Together, we can flood social media with these images to show the human
impact of The National Lottery’s support for good causes across the UK.

@ncb_ni_tweets in 2019

THANK YOU
Together, we can make sure the public know how playing The National
Lottery makes a difference to good causes all over the UK .

We are extremely grateful for your support, and for all that you have done to
help your community over the past 26 years. Let’s shout about it together!
Happy Crossed Fingers Day!

Download this information as a pdf here.