Celebrate The National Lottery’s birthday - share your crossed fingers selfie!

On Wednesday, 19th November 2025, thousands of people will post crossed finger selfies to say a massive collective thank you to National Lottery players for their incredible contribution to good causes nationwide. You’re invited to join in.

The National Lottery exists to change lives every day. Since 1994, it's been about offering hope - whether that's playing a EuroMillions draw, applying for National Lottery funding, or watching your inspirational project come
to life.

#BecauseOfYou - because of National Lottery players - £30 million is raised every week for good causes in the UK. As a National Lottery funded project, you're part of an extraordinary network of over 250,000 organisations changing lives every day.

How can I get involved?

It’s easy to join in. We are asking you to rally your supporters – including any of your volunteers, staff, service users - with a very simple ask:

• Share your crossed finger selfie on Wednesday 19th November 2025. This can be on any social media platform of your choice.
• Include a message about how National Lottery players have helped your organisation and say thank you to National Lottery players by using the hashtag #BecauseOfYou.

Who can get involved?

On the day, we’d love you to post crossed finger selfies to your organisation’s social accounts and urge your supporters to do the same.

For example, you could reach out to:

• Staff and volunteers
• Service users and beneficiaries
• Senior stakeholders - e.g. your local politicians
• Fundraisers

Feel free to get creative with your own crossed-finger selfies - add fun props or branding, take your crossed finger pics outside, at your venues or projects, or out-and-about in your community... The sky is the limit!

Why?

Projects and organisations all over the UK will be posting selfies on Wednesday 19th November 2025 – from national charities to grassroots groups - and we’d love you to be part of this remarkable day of celebration.

Getting involved is a great chance to highlight how your charity or group has made a real difference to people in your local community.

Using the hashtag #BecauseOfYou will also boost your social media and brand visibility on the day and give more people the chance to hear about your project.

Thank you

Together, we can make sure the public knows how playing The National Lottery makes a difference to good causes all over the UK.

We are extremely grateful for your support, and for all that you have done to help your community.

Let’s shout about it together!

You can download the English toolkit and the Welsh toolkit here.