Footballers See Red as National Lottery Campaign Imagines Life Without Playing Fields
25th January 2014
Saturday, January 25, 2014: The National Lottery has released a light-hearted online video to highlight the impact of its funding to save 700 playing fields across the UK.
The video, part of the National Lottery’s ‘Just Imagine’ campaign, imagines a world where football matches have been banned due to lack of playing field space. A group of enthusiastic Sunday League amateurs are seen heading to a tiny patch of grass in the middle of London for a football match, ending in disaster as the space becomes too crowded for them to play.
The ‘Just Imagine’ campaign aims to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago. The video can be viewed here: http://bit.ly/1aOZZFp
National Lottery funding has helped save 700 playing fields, with a total of £17 million invested in protecting playing fields across the UK. In addition, the National Lottery has also funded a huge number of grassroots football projects to the tune of £265 million, as well as contributing £120 million towards the building of the new Wembley Stadium.
Released on Twitter (@lottogoodcauses #JustImagine) and Facebook today, the video is the 25th in a series of 31 items to feature through January as part of ‘Just Imagine’ – one for each day of the month and each £1 billion of National Lottery funding.
For anyone wanting to find out more about funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’. To see projects in your area, or to find out more about Just Imagine January, visit www.lotterygoodcauses.org.uk
Notes to editors
For press enquiries relating to the Just Imagine campaign:
Jim Williams email@example.com 07814 068 349
Alex Bake firstname.lastname@example.org 07552 289 290
For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.
Web link to video: http://bit.ly/1aOZZFp
Embed code for video:
<iframe width="560" height="315" src="//www.youtube.com/embed/8OhNY4hHNYo" frameborder="0" allowfullscreen></iframe>
Twitter: @lottogoodcauses #JustImagine
About the National Lottery Promotions Unit
The National Lottery Promotions Unit (NLPU) is responsible for raising awareness of Lottery funding to Good Causes. Amongst other initiatives, NLPU manages the National Lottery Awards.
National Lottery funding is awarded through 12 distributing bodies: Big Lottery Fund, UK Sport, Sport England, Sport Wales, Sport NI, Sportscotland, Heritage Lottery Fund, Arts Council England, Arts Council Wales, Arts Council NI, Creative Scotland and the British Film Institute.
Over £31 billion has been awarded to good cause projects across the UK since the launch of the National Lottery back in 1994. Currently, £33 million of good cause funding is raised every week by National Lottery players.