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'Ooh-Wakka-Doo' What a Day for Fairtrade in Oldham

29th October 2013

Representatives of National Lottery project Fairtrade in Oldham are to star in a primetime television advert, as part of a marketing campaign for The National Lottery’s new Lotto game.

The ‘new dawn for Lotto’ advert will feature Fairtrade in Oldham cooking a chicken korma while singing the alternative lines, ‘From chicken korma to Nessun Dorma’, to Gilbert O’Sullivan’s catchy classic ‘Ooh-Wakka-Do-Wakka- Day’. The charity makes its national TV debut on 15 October.

Fairtrade in Oldham received National Lottery funding for cookery workshops, which use only fairtrade and locally-sourced ingredients.

Fairtrade in Oldham’s involvement illustrates how every time people play The National Lottery, they are helping people and places on their doorstep.

Judith Haughton, from Fairtrade in Oldham, said:
“I didn’t realise all the hard work that goes into the filming of an advert; the day was very different to the ordinary, and very enjoyable. It was exciting to all get involved in cooking whilst singing ‘From chicken korma to Nessun Dorma.’

“National Lottery funding has helped us to bring community groups together across Oldham.”

Operator Camelot’s new Lotto advertising campaign demonstrates how the National Lottery is not only life changing for winners, but also for the people involved in National Lottery projects the length and breadth of Britain.

National Lottery players raise over £35 million a week for projects like Fairtrade in Oldham and, to date, over £30 billion has been awarded to more than 400,000 projects across the arts, sport, charities, health, education and the environment.

Jackie O’Sullivan, from the National Lottery, said:
“People don’t always make the connection between playing the National Lottery and funding fantastic projects across the UK, which make a massive difference to millions of people’s lives.”

“This is the most exciting revamp of Lotto since it launched in 1994 and it’s a great opportunity to showcase some of the amazing projects that have benefitted from the money National Lottery players raise each and every week.”

To find out more about local National Lottery-funded projects in your area, visit

Notes to editors

  • The voluntary organisation Fairtrade in Oldham received £9,770 of National Lottery funding through the BIG Lottery Fund for ten food-sharing workshops for community groups in the area. This will increase community cohesion in the area. For more information, go to
  • Since it began in 1994, more than £30 billion has been raised for projects by National Lottery players and more than 400,000 grants have been made across the UK. For more information, go to

For further information, please contact Nicola Bligh, 0207 211 3991,