
Because of You
Our new Ambassador-in-Chief, Claudia Winkleman, is travelling across the UK to celebrate the incredible impact National Lottery players make on people’s lives every time they buy a ticket.
In a series of short films, the TV presenter gets to see first-hand the impact National Lottery players have on their local communities.
In each film, Claudia is accompanied by a National Lottery player who experiences the life-changing impact of buying a ticket on a project in their local area.
It’s proof that the difference is made ‘Because of You’.
Because of You trailer
Watch the trailer for our Because of You series, starring our new Ambassador-in-Chief, Claudia Winkleman.
Because of You: Claudia Winkleman celebrates the impact our players make across the UK
Our Ambassador-in-Chief, Claudia Winkleman, has travelled the nation to see the impact of National Lottery funding, and she’s met some extraordinary people along the way.
In a series of short films, the TV presenter gets to see first-hand the impact National Lottery players have on their local communities. In each film, Claudia is accompanied by a National Lottery player who experiences the life-changing impact of buying a ticket on a project in their local area. It’s proof that the difference is made ‘Because of You’.
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